ENTERTAINMENT AND CREATIVE INDUSTRY

“You shouldn't dream your film, you should make it!"
Steven Spielberg

There is a need to connect producers and products with audiences, viewers and consumers. Leading examples of this include Hollywood and the Hallyu wave from South Korea. As such, creativity and entrepreneurship go hand in hand: after all, even in showbiz there is no show without the business.

PROGRAM OVERVIEW

The Entertainment and Creative Industry stream instill students with transferable  skills  for   the  creative   industry   and  beyond. In focusing on production planning and content creation, students will develop in areas of production organisation, creativity under pressure and constructive collaboration, among others. They will also learn how to tell compelling stories through sound, image, and words chosen as well as gain experience in areas of event and exhibition management and more.

CAREER OPPORTUNITIES

The creative industry is one of the fastest growing industries in recent years, which would give you many opportunities in the future.
Upon graduation, you can be:

• Film and TV Producer
• Event and Entertainment Organiser
• Talent Management Company
• Entertainment Distributor
• Filmmaker
• Artistic Director
• Creative Director
• Media Planner
• Production Manager
• Sound Designer

LEARNING MODELS

As part of the program, students will participate in creative production work, interactive lectures, analysing relevant case studies and presentations and discussions an specific industry trends and issues.

WHAT YOU’LL LEARN

The course will take you on a journey through basic Management subjects, such as Design Thinking of Creativity and Innovation, Introduction to Digital Marketing, Graphics Desig n, E-Commerce and Social Media, Digital Advertising Strategy and Brand Management, as well as well as more specialized subjects, such as Sound and Image, Production Management and Event and Entertainment Management.

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