ENTERTAINMENT AND CREATIVE INDUSTRY
“You shouldn't dream your film, you should make it!"
Steven Spielberg
There is a need to connect producers and products with audiences, viewers and consumers. Leading examples of this include Hollywood and the Hallyu wave from South Korea. As such, creativity and entrepreneurship go hand in hand: after all, even in showbiz there is no show without the business.
PROGRAM OVERVIEW
The Entertainment and Creative Industry stream instill students with transferable skills for the creative industry and beyond. In focusing on production planning and content creation, students will develop in areas of production organisation, creativity under pressure and constructive collaboration, among others. They will also learn how to tell compelling stories through sound, image, and words chosen as well as gain experience in areas of event and exhibition management and more.
CAREER OPPORTUNITIES
The creative industry is one of the fastest growing industries in recent years, which would give you many opportunities in the future.
Upon graduation, you can be:
- Film and TV Producer
- Event and Entertainment Organiser
- Talent Management Company
- Entertainment Distributor
- Filmmaker
- Artistic Director
- Creative Director
- Media Planner
- Production Manager
- Sound Designer
LEARNING MODELS
As part of the program, students will participate in creative production work, interactive lectures, analysing relevant case studies and presentations and discussions an specific industry trends and issues.
WHAT YOU’LL LEARN
The course will take you on a journey through basic Management subjects, such as Design Thinking of Creativity and Innovation, Introduction to Digital Marketing, Graphics Desig n, E-Commerce and Social Media, Digital Advertising Strategy and Brand Management, as well as well as more specialized subjects, such as Sound and Image, Production Management and Event and Entertainment Management.
DID YOU KNOW?
![Image](/images/icons/creative-industry-icon.png)
The cumulative UK creative industries are valued at over U$145 billion annualy
(Techjury, 2022)
![Image](/images/icons/creative-industry-icon-2.png)
One BTS concert could generate revenues of over $500 million from foreign visitors a lone and create an estimated 10,800 jobs for individuals.
(Korea Culture and Tourism Institude, 2022)