DIGITAL BUSINESS AND MARKETING

"If your business is not on the Internet, then your business will be out of business. The internet is becoming the town square for the global village of tomorrow."
Bill Gates

Your mission is to get more eyeballs on your business. What better way to start than finding the perfect platform and content for your products and services?

PROGRAM OVERVIEW

Great content is king, but people will only know your content with proper promotion. So marketing is KEY to building your business's market awareness, understanding, and trust. Knowing the right content, timing, and content placement for your product or services becomes even more crucial in this digital era, where information is readily available in the palm of your hand. This program will equip you with the knowledge and skills needed to create captivating content and efficiently raise awareness of your products or services.

CAREER OPPORTUNITIES

With the growing need for good content and marketing, digital and strategic marketing has become increasingly important to businesses. Therefore, taking digital and strategic marketing will open up many opportunities for your future.

Upon graduation, you can be:

• Content Manager and Strategist
• SEO/SEM officer
• Digital Marketing Specialist 
• Business Strategy and Management Analyst
• Digital Marketing Consultant
• Digital Business Solution Analyst
• Digital Business Development Manager
• Social Media Manager

LEARNING MODELS

You will be provided with a digital marketing lab where you will also work on projects that interest you and observe the results of your creative process during your study. Each course will accustom you to thinking creatively, analysing situations, and feeling your creative process. You will learn how to create content through social media, understand the work of search engines, Google ads, ads for various platforms, strategy, and analytical marketing.

WHAT YOU’LL LEARN

Each course will accustom you to thinking creatively, analysing situations, and feeling your creative process. You will learn how to create content through social media, understand the work of search engines, Google ads, ads for various platforms, strategy, and analytical marketing.

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