COMMUNICATION AND PUBLIC RELATIONS

"What Management defines, public relations refines".
K.R Balan

Marketing Communication and Public Relations play a crucial role in building a company's image and reputation. Students will be responsible for creating the brand image and product perception of their company in the eyes of customers. Prepare yourself with the skills and knowledge needed to shape the future of your company and communicate with your company's target market.

PROGRAM OVERVIEW

The Marketing Communication and Public Relations study involves planning, implementation, and building reputation by managing communication between organizations or individuals with the public. The Bachelor's program consists of 144 credit hours, including internships, research, and thesis completion. Students will gain a deep understanding of communication principles, PR strategies, brand management, market research, social media, and much more.

CAREER OPPORTUNITIES

PR careers extend beyond employment; you can become an entrepreneur, consultant, event planner, media professional, or even work in talent management. PR holds a strategic position in marketing communication, brand communication, corporate communication, institutional relations, and employee relations. PR can propel you into leadership roles and higher career positions. 

Upon graduation, you can be:

• Media Researcher
• Broadcast Journalist
• PR Crisis Manager
• Corporate Communications Director
• Public Relations Officer
• Campaign Specialist
• Media Communication Director
• Publicist
• Community Manager
• Press Secretary

LEARNING MODELS

Our campus combines theorical and practical learning through various concentration modules:
• Theory & Concepts : Lectures, presentations, case studies, assignments, and PR strategies.
• Practice : Writing for PR, stakeholder relations, social media, event planning, crisis management, branding, and more.

WHAT YOU’LL LEARN

You'll develop leadership skills because communication is vital for effective leadership. Successful leaders excel at building relationships, reputation, and public trust. Here, you'll learn how to effectively communicate with the public, handle any crises, as well as build and retain your company's image and reputation.

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