Knowledge Hub

Greetings, Rhinos!

Can you name five applications you use most on your phone? We're sure at least one is a social media app. Did you know that Indonesia is currently ranked 4th globally in terms of social media users, behind China, India, and the USA? This is a testament to Indonesia's high population and active digital engagement. Studies show that Indonesia had 167.0 million social media users in January 2024, making up 60.4% of the total population.

In early 2024, YouTube had 139.0 million users in Indonesia, Instagram had 100.9 million users, and TikTok had 126.8 million users aged 18 and above in Indonesia. Additionally, Indonesians spend an average of 7 hours and 42 minutes online each day, with 3 hours and 18 minutes dedicated to social media. These numbers reflect a significant portion of daily activities spent in the digital realm.

Moreover, studies report that each social media user spends approximately 29 hours and 6 minutes on WhatsApp, 26 hours and 48 minutes on YouTube, 15 hours and 24 minutes on Instagram, and 29 hours on TikTok each month. These figures highlight the extensive engagement levels across various platforms.

As a future entrepreneur, you may wonder about the significance of these numbers. The answer lies in online advertising! Online ads have become a preferred method for businesses to reach their target audiences effectively. Online ads offer precise targeting options, unlike traditional ads, allowing businesses to connect with potential customers who are more likely to be interested in their products or services.

With Indonesia's high number of social media and internet users, digital advertising has become increasingly attractive. As of 2023, there were 212.9 million internet users in Indonesia, with a 77% internet penetration rate. This indicates significant growth potential, and we believe Indonesia will continue to expand its digital footprint.

If you're interested in delving deeper into digital ads and digital business, consider exploring our Digital Business and Marketing program at the University of Jakarta International. You'll learn essential skills to build, manage, and promote your digital business to broader audiences through digital platforms. Our Digital Business and Marketing program is also accredited by Digital Marketing Institute which gives you a digital marketing certification upon finishing your course.

At the University of Jakarta International, our commitment is to deliver a top-tier educational experience, setting the standard for excellence in Jakarta and beyond. Our mission is to equip students with the practical skills needed to excel in a global workforce, ensuring they are career-ready upon graduation. Join us, and become part of a community dedicated to achieving academic excellence and professional success at one of the best universities in Jakarta.

Greetings, Rhinos!

Did you know that Indonesia is entering a period of demographic bonus from 2025 to 2035? This phase brings opportunities for our human resources to thrive and contribute positively to society. However, there are challenges, particularly concerning the mental health of our younger generation.

Indonesia is currently facing a growing concern about the availability of psychologists. This issue is particularly critical as the country enters a demographic bonus period from 2025 to 2035, emphasizing the need for a healthy and productive workforce.

According to the Indonesia – National Adolescent Mental Health Survey (I-NAMHS) in 2023, approximately one in three teenagers, which is about 34.9% or 15.5 million teens in Indonesia, have experienced a mental health disorder within the past year. Anxiety disorders are the most common mental health issues among teenagers, affecting both males and females equally.

However, a significant challenge arises in terms of seeking professional help. Only 2.6% of teens with mental health disorders accessed support or counselling facilities in the past year, indicating a gap in mental health services utilization among adolescents.

Adding to the concern, Indonesia faces a shortage of mental health professionals. As of October 2021, there were only 1,053 psychiatrists in the country, serving approximately 250,000 people per psychiatrist. Likewise, the number of active clinical psychologists in Indonesia as of October 2023 was 2,917, with each psychologist having to serve around 90,000 people. These ratios fall far short of the WHO standard, which recommends a ratio of 1 psychiatrist or clinical psychologist to 30,000 people.

The distribution of clinical psychologists is also uneven, with most practitioners concentrated in major cities like Jakarta. This situation highlights the urgent need to address the shortage of mental health professionals, particularly clinical psychologists, to ensure adequate support for the population's mental well-being.

For those interested in making a difference and contributing to mental health care in Indonesia, pursuing a career in clinical psychology could be a valuable choice. If you enjoy working with human emotions and helping others, this major could be perfect for you. Additionally, you can explore Psychology at UNIJI, where you can specialize in Clinical Psychology, Educational and Developmental Psychology, or Industrial/Organizational Psychology.

Here at the University of Jakarta International (UNIJI), we strive to bring international-level curriculum and quality education to students in Indonesia. Our goal is to be one of the best universities in Indonesia and to be the leading international university in Jakarta. The learning process at UNIJI puts practical skills forward, ensuring alumni and graduates are ready to work and compete globally after graduating. Be career-ready after graduation with UNIJI!

Thank you, and see you at the next update!

Source:
Berkas.dpr.go.id
Indonesia – National Adolescent Mental Health Survey (I-NAMHS).

Greetings Rhinos!

Today, let’s discuss a figure in pop music whose influence is often compared to that of a country’s president. This individual is none other than TAYLOR SWIFT!!

Economists worldwide have noticed something intriguing about Taylor Swift: her ability to impact a country’s economy and the music industry as a whole. Let’s delve into this fascinating topic.

Changing the Music Scene

If you're a Spotify or Apple Music user, you might have noticed that Taylor Swift has re-released some of her songs under the name ‘Taylor’s Version.’ In the music industry, labels release a song's 'master' alongside the artist. Masters are the original recordings of a song that are released on streaming platforms like Spotify, Tidal, and Apple Music. In this case, Taylor's masters used to be released under a label called Big Machine Records.

Taylor Swift began her music journey with Big Machine Records in 2005, releasing several albums until her contract ended in 2018. However, her masters were later sold without her permission to another company, Shamrock Holdings, for a hefty sum. This move stripped Taylor of control and a significant portion of her earnings from her music.

So, what did Taylor do? She re-recorded her songs and released them as ‘Taylor’s Version.’ This bold move not only allowed her to regain control but also garnered immense support from her fans against the unfair treatment she faced. This strategic move by Taylor has made a huge impact, showcasing how artists can stand up for themselves in the music industry. It's a game-changer and sets a powerful example for others facing similar challenges.

The Eras Tour and the Economy

Unless you’ve been living under a rock, Taylor Swift's world tour called The Eras Tour has been nothing short of monumental. While there are many world tours, The Eras Tour has shattered records beyond any other artist's wildest dreams. Even before reaching its halfway mark, The Eras Tour became the highest-grossing tour of all time. Guinness World Records made it official in December after Swift concluded the 2023 leg. Since she’s still playing shows through 2024, Variety estimates that the tour's earnings could reach an astounding $2 billion by its end.

The tour has been a massive boost for the global economy, with the U.S. Travel Association estimating that it has generated over $5 billion for local economies. This impact extends beyond ticket sales to include revenue from accommodations, airplane tickets, restaurants, and other small businesses in the concert areas.

The tour's impact is so significant that our neighboring country, Singapore, struck an exclusive deal with Taylor Swift. Singapore became the only Southeast Asian country to host The Eras Tour for six sold-out shows. The Washington Post estimates that these shows are expected to bring in $260 million to $375 million in tourism receipts, leading to a 2.9% expansion in Singapore's GDP this year. Now that's crazy!

The entertainment industry is a rollercoaster of highs and lows, but it's always filled with exhilarating moments. Who would have thought that one world tour could have such a profound impact on the global economy? If you're intrigued by the Entertainment and Creative Industry, consider exploring UNIJI’s Entertainment and Creative Industry program as your first step into this exciting world.

Thank you, and see you in the next article!

Greetings, Rhinos!

Today, let's dive further into how Indonesians use social media and what it means for businesses.

When you're scrolling through social media, you often see posts or videos from different brands marked with 'Sponsored,' indicating they're ads. Whether on Facebook, YouTube, or Google, these ads are part of online advertising, also known as digital marketing or Internet advertising.

In the past, traditional ads like flyers, TV commercials, and radio ads were common. But with more people online and technology advancing, online ads have become more prominent. They offer several advantages:

1. Global Reach: Online ads reach a vast global audience, making them essential for businesses to connect with their target market efficiently.
2. Cost-Effective: Compared to traditional methods, digital marketing is more cost-effective, allowing companies to save on expenses and invest in more profitable marketing strategies.
3. Targeted Audience: The internet provides abundant data to identify and target specific demographics, improving engagement with the right audience.
4. Measurable Results: Online ads offer measurable results through analytics, helping companies track progress and adjust strategies for better outcomes.
5. Engaging Content: Digital marketing engages audiences through various channels like social media, websites, and personalized ads, leading to increased sales and customer understanding.
6. Data Collection: Online advertising allows businesses to collect customer information and tailor ads to their preferences, enhancing the effectiveness of campaigns.
7. Flexibility: Online advertising offers flexibility in correcting errors and updating materials quickly, maintaining professionalism and engagement.

With Indonesia having a high number of internet users, online marketing is crucial. In 2022, Indonesia spent $2.56 billion on online advertising, showcasing its significance. Digital marketing has become a sought-after profession, offering promising career prospects.

If you're interested in digital marketing, consider joining our Digital Business and Marketing program. You'll learn how to start and manage a digital business, create compelling content, and reach customers effectively through online marketing.

Thank you, and stay tuned for our next article!

Source: https://linkdoctor.io/benefits-of-online-advertising/

https://www.ajmarketing.io/post/advertising-in-indonesia-ultimate-guide