Greetings, Rhinos!
Can you name five applications you use most on your phone? We're sure at least one is a social media app. Did you know that Indonesia is currently ranked 4th globally in terms of social media users, behind China, India, and the USA? This is a testament to Indonesia's high population and active digital engagement. Studies show that Indonesia had 167.0 million social media users in January 2024, making up 60.4% of the total population.
In early 2024, YouTube had 139.0 million users in Indonesia, Instagram had 100.9 million users, and TikTok had 126.8 million users aged 18 and above in Indonesia. Additionally, Indonesians spend an average of 7 hours and 42 minutes online each day, with 3 hours and 18 minutes dedicated to social media. These numbers reflect a significant portion of daily activities spent in the digital realm.
Moreover, studies report that each social media user spends approximately 29 hours and 6 minutes on WhatsApp, 26 hours and 48 minutes on YouTube, 15 hours and 24 minutes on Instagram, and 29 hours on TikTok each month. These figures highlight the extensive engagement levels across various platforms.
As a future entrepreneur, you may wonder about the significance of these numbers. The answer lies in online advertising! Online ads have become a preferred method for businesses to reach their target audiences effectively. Online ads offer precise targeting options, unlike traditional ads, allowing businesses to connect with potential customers who are more likely to be interested in their products or services.
With Indonesia's high number of social media and internet users, digital advertising has become increasingly attractive. As of 2023, there were 212.9 million internet users in Indonesia, with a 77% internet penetration rate. This indicates significant growth potential, and we believe Indonesia will continue to expand its digital footprint.
If you're interested in delving deeper into digital ads and digital business, consider exploring our Digital Business and Marketing program at the University of Jakarta International. You'll learn essential skills to build, manage, and promote your digital business to broader audiences through digital platforms. Our Digital Business and Marketing program is also accredited by Digital Marketing Institute which gives you a digital marketing certification upon finishing your course.
At the University of Jakarta International, our commitment is to deliver a top-tier educational experience, setting the standard for excellence in Jakarta and beyond. Our mission is to equip students with the practical skills needed to excel in a global workforce, ensuring they are career-ready upon graduation. Join us, and become part of a community dedicated to achieving academic excellence and professional success at one of the best universities in Jakarta.
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