From research to application, UNIJI Digital Business and Marketing students showcase their final exam projects in the Digital and E-Commerce Business Modelcourse.
Guided by lecturer Mochammad Riyadh Rizky Adam, S.T., M.S.M., CDM, CPM (Asia), students are challenged to create a platform or application that does not yet exist in Indonesia. The project reflects UNIJI’s commitment to giving students more than just theory in the classroom, but also practical skills and real experiences that they can carry into their future careers.
The journey starts from developing a business idea, followed by validation interviews using the Lean Startup Machine validation technique. Through this method, students directly approach potential users to present their ideas, explain how their applications work, and gather feedback from the community. The process helps students learn how to test whether an idea truly solves a problem and whether it is relevant to the market.
Students are divided into three groups and work closely together throughout the project. They exchange feedback, discuss their different business ideas, and help refine each other’s concepts. Along the way, students are also expected to prepare many important aspects of their applications, including market research, value proposition, customer analysis, cost structure, monetization plans, and business strategies.
The course ends with a pitching simulation, where students present their projects to lecturers acting as investors, giving them a closer look into how startup ideas are presented in professional settings.
Among the projects presented were City Circle, an app helping people in Jakarta find friends, communities, and activities around the city; Moto Aid, a motorcycle rider app with AI spare-part detection, marketplace features, and nearby mechanic maps; and Pretalk, an app designed to help users improve communication skills for interviews, presentations, classroom discussions, and workplace communication.
Through projects like these, UNIJI continues to encourage students to grow not only academically, but also in teamwork, analytical thinking, adaptability, and business instinct—skills that are increasingly important in today’s digital industry.
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