STRATEGIC COMMUNICATION AND PUBLIC AFFAIRS

“You shouldn't dream your film, you should make it!"
Steven Spielberg

Ideal for: Government officials, corporate communicators, public relations professionals, media practitioners, NGOs, international organisations, and political institutions.

PROGRAM OVERVIEW

The Strategic Communication and Public Affairs specialization is designed to develop your ability to manage organizational reputation, engage stakeholders, and respond to public and regulatory issues. You will learn how strategic communication supports decision-making across corporations, government, and public sectors. The specialization combines reputation management, public affairs, political communication, and digital media to help you lead communication initiatives responsibly.

CAREER OPPORTUNITIES

The creative industry is one of the fastest growing industries in recent years, which would give you many opportunities in the future.
Upon graduation, you can be:

• Corporate Communications Manager
• Digital Communication and Campaign Analyst
• Government Relations Manager
• Political Campaign Strategist 
• Public Affairs Manager
• Reputation and Crisis Communication Consultant

LEARNING MODELS

You will explore communication and public affairs through case discussions, stakeholder mapping, campaign planning, and crisis simulations. Applied briefs will help you develop communication responses, assess policy and regulatory issues, and use digital campaign data to support recommendations. You will practice explaining strategic choices to different organizational and public audiences.

WHAT YOU’LL LEARN

In this specialization, you will learn how to manage reputation, issues, and crisis communication while building effective government and stakeholder relationships. You will explore regulatory strategy, political marketing, campaign planning, and coalition building. You will also learn how to use digital media and campaign analytics to evaluate communication outcomes and support responsible strategic decisions.