STRATEGIC DIGITAL BUSINESS AND MARKETING

“You shouldn't dream your film, you should make it!"
Steven Spielberg

Ideal for: Professionals in business development, marketing, consulting, technology management, e-commerce, startups, and digital transformation.

PROGRAM OVERVIEW

The Strategic Digital Business and Marketing specialization is designed to help you lead digital business initiatives and create value through customer-focused marketing. You will learn how digital platforms, business ecosystems, and customer experiences shape organizational performance. The specialization combines digital business strategy, marketing, analytics, and product management to support growth and sustainable competitive advantage.

CAREER OPPORTUNITIES

The creative industry is one of the fastest growing industries in recent years, which would give you many opportunities in the future.
Upon graduation, you can be:

• Customer Experience Manager
• Digital Business Development Manager
• Digital Business Strategist
• Digital Marketing Manager
• Digital Product Manager
• Growth Strategy Manager

LEARNING MODELS

You will work through digital business cases, customer journey exercises, and campaign analytics projects. Applied briefs will help you assess platform strategies, design digital marketing initiatives, and develop product and growth recommendations. You will use customer and performance data to explain decisions and evaluate the value created by digital initiatives.

WHAT YOU’LL LEARN

In this specialization, you will learn how to develop digital business, platform, and ecosystem strategies. You will explore digital marketing, customer experience, digital media, and campaign analytics to understand customer behavior and evaluate performance. You will also learn how to manage digital products and design growth strategies that connect customer needs with business objectives.